Kevin Evers documents how Taylor Swift kept rising to the top as she switched genres, bounced back from public cancellation ...

The Strategic Genius of Taylor Swift,” unpacks the decisions that turned the pop star into a cultural phenomenon.

Taylor Swift's Eras Tour wrapped last December, capping off a multibillion-dollar run that paid tribute to the superstar's 20 ...

You were just a kid then, but, as in the new book “There’s Nothing Like This” by Keven Evers, you saw your future.

Kevin Evers’ new book, “There’s Nothing Like This: The Strategic Genius of Taylor Swift,” unpacks the decisions that turned the pop star into a cultural phenomenon. A look at the numbers ...

We've long celebrated the decision-making and strategic brilliance of business leaders like Steve Jobs, Sir Richard Branson and Jeff Bezos. Inspirational quote cards and videos flood social media ...

Kevin Evers, author of 'There's Nothing Like This: The Strategic Genius of Taylor Swift' on how the global pop star is a ...

In his new book,“There's Nothing Like This: The Strategic Genius of Taylor Swift,” Evers takes a run at a case study of Swift’s strategic business moxie, which has propelled her stardom and ...

Kevin Evers' new book, "There's Nothing Like This," examines Taylor Swift's business savvy and rise to superstardom. The author argues that Swift's success, while comparable to Beatlemania ...

The Harvard Business Review is publishing an in-depth, all encompassing book on Taylor Swift's business acumen perusing her power moves as a fearless leader since she was 13 years old. Author ...