WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

The next ad you see on TikTok might not feature a human at all. With new features like avatars and instant video generation, ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and ...

TikTok is rolling out a set of new artificial intelligence-powered advertising features, including the ability for marketers ...

TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

In today’s ultra-connected economy, where consumers skip ads and scroll past tradition, brands are facing a new challenge: ...