Apple has seemingly changed the marketing strategy for the iPhone 16 lineup and other products amid the delay in releasing ...

According to Counterpoint Research, Apple overtook Samsung to become the top smartphone brand worldwide in the first quarter ...

Apple is looking to synthetic data to boost its AI models while maintaining data privacy of its users as it races to catch up ...

Apple Inc.’s top executive overseeing enterprise sales and the western European market is planning to depart the company ...

Apple on Wednesday announced that customers can get 10 percent off the purchase of an Apple accessory if they bring in an old ...

In-screen cameras, foldable screens, blood pressure tracking -- we round up all the rumors surrounding Apple's next-gen ...

Analysts projected iPhone prices could increase by more than 40% before the White House at least temporarily carved out ...

The 2025 iPad (A16) is the latest entry point into Apple’s long-running tablet range, sitting below all the other models ...

Planes filled with iPhones have been leaving the Chennai airport in southern India for months, a last-ditch effort by Apple ...

Smartphones and laptops are among items exempt from recent China tariffs, but Commerce Secretary Howard Lutnick says more ...

The United States government is trying to upend global supply chains with China, slapping a tariff rate approaching 150% as ...

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...