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Starbucks CEO sets new time goal for baristas making your order

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
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Starbucks CEO Announces Plans To “Sunset” Nearly 100 Concept Locations

Starbucks plans to shutter it's Pick Up only locations to offer customer's a more traditional coffee house experience.

Are Starbucks CEO Niccol's Moves the 'Shot of Energy' the Coffee Chain Needs?

Several analysts raised their price targets for Starbucks stock after the company's earnings call Tuesday. CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is ...

Starbucks CEO: The company was ‘mismanaged for a couple years'—here's his plan to ‘bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s what the strategy involves.
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Starbucks getting rid of an ordering option as CEO pushes turnaround

Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North ...

Starbucks’ CEO Scored in His First Year. Now Comes the Hard Part.

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...
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Starbucks targeting speedier service

CEO Brian Niccol believes speeding up Starbucks’ customer service could hold the key to turning around its in-store sales ...