Royal Caribbean to Add River Cruises Under Celebrity Brand

Celebrity Cruises Unveils New River Cruise Brand
Celebrity Cruises is launching a new river cruise brand, Celebrity River Cruises, with 10 ships to sail Europe's iconic rivers, offering premium travel experiences.
Celebrity Cruises Announces Launch Of River Cruise Line
Building on its reputation as a premium ocean cruise line, Celebrity Cruises announced a new offering, Celebrity River Cruises, a luxury river cruise line. The line has already ordered ten new ships to compete in the highly profitable river cruise market.
Celebrity Cruises Orders 10 Ships For New River Cruise Brand
Celebrity Cruises has shocked the industry and just ordered 10 river cruise vessels, inspired from its Edge class ships.
Celebrity Cruises Launches Premium River Cruises
Celebrity Cruises is launching a premium river cruise line this year, with bookings now open. Ten ships, modeled after the Edge Series ocean vessels, will explore major European rivers. Guests can expect unique itineraries,
Celebrity Cruises to Build 10 River Ships
Royal Caribbean today announced the launch of Celebrity River Cruises, a premium river cruise vacation that will begin taking bookings this year, according to a press release. The Company has committed to an initial order for 10 transformative ships and plans to sail in 2027.
Celebrity Cruises to enter river cruise market in 2027
Celebrity Cruises is entering the river cruise sector with an order for 10 vessels. The initial order will see the company bring the “elevated design and sophistication” of its Edge class ocean ships to rivers in Europe from 2027.
Viking facing rough waters as Celebrity enters river cruise market
Viking ( NYSE: VIK) has carved out a profitable niche in the river cruise segment with smaller ships that are designed to access ports that are unavailable to larger ships, such as those in the Royal Caribbean fleet. Viking ( VIK) itineraries are targeted for older, more affluent passengers.
Royal Caribbean to Add River Cruises Under Celebrity Brand in 2027
Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
Celebrity reveals plans to launch river cruises
Royal Caribbean Group is taking on a new challenge with plans to launch a premium river cruise product to begin sailing in Europe in 2027. Called Celebrity River Cruises, the brand has signed an initial order for 10 river ships that will take design inspiration from the line's Edge Series ocean ships.
Watch out, Viking! Royal Caribbean Group is about to offer river cruises
Celebrity will begin taking bookings this year for Celebrity River Cruises, a new premium river cruise offshoot that will begin sailing in 2027. Royal Caribbean and Silversea could be next.
Royal Caribbean’s Celebrity Cruises to add intimate new fleet
The company has signed an initial order for 10 ships that will offer passengers a new type of Celebrity Cruises vacation.
This popular line is launching river cruises in 2027. Here's where it will sail.
"Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, ...
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