BYD unveiled a massive expansion of its "Gods Eye" intelligent driving system on Monday as the car giant looks to win the brutal EV battle.

And what is more, they are packaging it in electric cars that are already dramatically cheaper than anything from Tesla. Take the BYD Seagull, a car priced at just $9,500. The Chinese automaker, which has overtaken Tesla in sales there,

China's BYD on Monday started offering advanced autonomous driving features on most of its models including ones priced as low as $9,555, far undercutting competitors such as Tesla in a move analysts say is set to start a new price war.

God's Eye uses BYD's self-developed intelligent driving chips and algorithmic architecture while integrating computer platforms from third-party suppliers, such as Nvidia and Horizon Robotics, said Yang Dongsheng, senior vice president of BYD and head of the Shenzhen-based company's automotive new technology research institute.

BYD opened a new front in China’s electric vehicle price war — adding advanced driver-assistance features across most of its lineup for no extra cost and sending its shares to a record.

Tesla rival will equip hatchback on sale for less than $10,000 with features usually found only on upscale vehicles

China's BYD will equip its best-selling affordable series of models with advanced autonomous driving features similar to those in premium Tesla cars, it said on Monday, intensifying competition in the smart EV market.