It's officially Valentine's Day and of course, it's all about the flowers and there's no busier place than Watanabe Floral.

Buying flowers for a loved one is a tradition practiced across the globe – and right here in Central Texas is no different. “It creates a lifelong memory, and that’s what’s really nice,” says Florist Hewitt co-owner Cindy Sommerkamp.

Flowers — especially roses — are for sale everywhere, from gas stations to grocery stores to floral shops. The Pioneer Press stopped by Bachman’s Maplewood on Wednesday to ask CEO Susan Bachman West what to know about flowers ahead of this day that celebrates love,