For the first time in the history of the Olympic and Paralympic Games, LA28 — the organizing committee for the 2028 Summer Games — is selling temporary naming rights at competition venues. Why it matters: Unlike other host countries,

In an Olympic first, venues used for the 2028 Olympics and Paralympics will be allowed to have corporate sponsor names after LA28 and the International Olympic Committee came to a tradition-bucking a...

“With just three years to go, LA28 remains steadfast in our commitment to deliver an unforgettable Paralympic Games in Los Angeles for the very first time in history,” LA28 Chief Executive Officer Re...