Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Portland is abuzz with coffee shops, but the drink of the summer might lean greener. Matcha — a finely ground, vibrant green ...

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...

Japan has been unable to keep up with the demands of the global matcha market, expected to grow to about $5 billion by 2028.