All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive, intelligent companions.” The new lineup includes updates to the Neo QLED 8K, Neo QLED 4K, OLED models, and The Frame TVs.

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The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep

Some of the most anticipated announcements at CES each year come from Samsung. That’s why consumer reporter Steve Noviello went to the Samsung First Look event, where everything was so top secret he couldn’t show it to you until now.