While the iPhone 17 is expected to come with hardware upgrades like a 120Hz OLED display, the lack of major AI features means the iPhone 16 may still be a better deal for many users. However, Apple could still lure buyers with design tweaks and the rumoured iPhone 17 Air.

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of marketing say why they aren’t worried.

Apple spoke through why the company delayed its AI-powered Siri. It first teased what the tool would be able to do at WWDC 2024.