Warner Bros. Discovery to split
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Warner Bros. Discovery has announced that HBO Max will continue its global rollout, with new markets including Iceland and Estonia.
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Europe has been the fastest-growing international region for the streaming service, which is getting ready to accelerate its global growth strategy with the latest market debuts.
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HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.
HBO Max will soon be splitting from CNN after parent company Warner Bros. Discovery announced it will be breaking up into two separate publicly traded companies, one focused around streaming and the other on traditional television broadcasting.
The film and television giant will turn its cable networks, including CNN and TNT, into one company and its streaming and studios business into another.