In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

View post: Amazon Has a 'Reliable' Car Battery Tester on Sale for 50% Off 17 – 1958 Edsel Citation in Colorado junkyard – photo by Murilee Martin 35 – 1958 Edsel Citation in Colorado junkyard – photo ...

Edsel's second most expensive model, the Corsair was marginally pricier than Mercury's mid-range automobile, the Montclair.

It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...

Exploring the unique style and history of the Edsel lineup from 1958 to 1960 — vintage icons of automotive design.