The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel ...

“Never use a long word where a short one will do. If it is possible to cut a word out always cut it out. Never use the passive voice where you can use the active.” —George Orwell Note: The above is ...

Editor's Note: This installment of the Seeking Alpha Author Experience was originally written by Rocco Pendola. Rocco deserves enormous credit for conceiving and refining the Author Experience, which ...

If your resume is full of phrases like "was responsible for ...", then you're using the passive voice. A lot of people make this mistake. If you want a stronger resume, you need to replace the passive ...