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Advertising campaigns help business owners and their teams outline the best strategies and tactics for promoting the company's products and services. Whether you offer a product or service, or plan to ...

Because many consumers spent a great deal of 2020 inside their homes, opportunities for them to get outside and enjoy outdoor spaces in their favorite cities are more important than ever. Advertising ...

CU Boulder’s Department of Advertising, Public Relations and Design prepares you to be a leader in our ever-changing information society. Join a cohort of graduate students who are working to tell ...

Forbes contributors publish independent expert analyses and insights. I write about fashion and New York's social scene. Wintour, Astley, and Conde Nast CEO Roger Lynch hosted a cocktail party Monday ...

This study investigates consumers' attention to retail feature ads and proposes a method to optimize the design of the ads. Utilizing a large dataset of consumers' attention to over 1,100 individual ...

"Z-pattern advertising" constructs advertisements based on the theory that people will scan images from left to right and, to a lesser extent, top to bottom. Ads with a narrative flow may benefit most ...

Ahead of ATS London 2022, Wa'el Aboutanos, director of business development in EMEA at Sharethrough, explains the benefits of human-centric design, how it can be implemented to improve existing ...

Each year the Brainerd Dispatch and Echo Journal, along with representatives from local businesses, visit elementary classrooms to share information about designing a newspaper ad and specific ...

Formerly known as the Newspapers in Education, or NIE, the LNP|LancasterOnline Design an Ad contest gives Lancaster County students in kindergarten through 12 grade the opportunity to showcase their ...