Erling Haaland had a pick of elite football clubs to choose from this summer, and he now has several sportswear brands chasing his signature. New Manchester City striker Haaland is yet to sign a boot ...

Editor’s Note: This story is included in The Athletic’s Best of 2023. View the full list. Anti-clogs. Blackouts. Mixed soleplates. Customised conversions. To the uninitiated, that will sound like ...

Adidas surprised the Nebraska Cornhuskers with Anthony Edwards' sneakers before they face the USC Trojans on Saturday night.

GOAL takes a look at the most popular football boots the world's best players are wearing right now from Nike, adidas, New Balance, and more ...

You don’t often come across boots like the Under Armour Magnetico Elite 5 model, so I jumped at the chance to test them out. Boasting a striking pattern that resembles QR codes and glitch ...

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Bugatti and adidas Football are partnering on a limited ...