Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Dynamic ad insertion is technically easier on over-the-top (OTT) apps, but it’s less prevalent, at least at scale, in live TV and video on demand (VOD). To help answer that call, Adobe has enhanced ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Adobe today has launched an ad campaign that gushes “We Love Apple,” though after listing all the things the companies have in common it ends by scolding Apple for blocking technological freedom of ...

Adobe’s latest collaboration with Amazon Web Services (AWS) creates new customer experiences by combining innovations from both companies. The announcement, made Tuesday at the Adobe Summit in Las ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Adobe has launched a platform called Advertising Cloud that will ...

Yahoo garnered a contextual advertising win by forging a partnership with Adobe to deliver ads inside PDFs. Under the partnership with Adobe, Yahoo will deliver keyword text ads inside PDFs. The free ...

If it wasn't already clear that targeted ads are invading connected cars, it is now. Adobe has unveiled an extension of its Experience Cloud service that helps automakers and app developers interpret ...

Over the years, Adobe has been looking for ways to improve the measurement and management of ads that appear on the Internet. Today at its big Adobe Summit event in Las Vegas, the company is launching ...