Christmas is on its way and many are beginning to wonder what this year's John Lewis Christmas advert will look like. For many, Christmas doesn’t really start until John Lewis unveils its advert for ...
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider ...
Hampered by a weaker fourth quarter, podcast ad revenue reached $1.8 billion in the U.S. during 2022, falling short of IAB's forecasts of $2.1 billion for the year. By J. Clara Chan Digital Media ...
Are you a print subscriber? Activate your account. By Ad Age Staff - 18 min 9 sec ago By Tim Nudd - 1 hour 33 min ago By Tim Nudd - 3 hours 6 min ago By Brandon Doerrer - 3 hours 36 min ago By Jack ...
Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of the COVID-19 pandemic. Yet ...
It's the one we've all been waiting for! A sure sign that Christmas is here, John Lewis has dropped their new advert for 2022 named 'The Beginner'. This year's song that has got the John Lewis ...
Tissues at the ready: John Lewis’ Christmas ad hits you right in the feels. The campaign shows a foster dad struggling to learn how to skateboard, but with every bruise and fall he refuses to give up.
Meet Ellie, from the 2022 John Lewis Partnership Christmas Advert. The set up is simple. A gentleman spends time trying to get to grips with using a skateboard. Clearly a novice, he experiences more ...
With Netflix and Disney+ launching an ad supported tier in the months ahead. Magna forecasts ad spend growth for AVOD of +33% in 2023. (AP Photo/File) Last week Magna Global, a media agency that is ...
Baby Yoda, Willow and She-Hulk are officially in the advertising business. Walt Disney Co. on Thursday launched a new tier of its popular Disney+ streaming service in the U.S. that includes commercial ...
Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Published on November 30, 2022 Ad Age’s DEI Council brings together some of the most influential leaders from the ...