The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

I tried the 'pay-to-play' ad-buying strategy touted by top Amazon sellers. It's more complex than I imagined. Top Amazon ...

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...

Because nothing fires up game day like horsepower under the hood and a tailgate that won't quit, Ram has signed actor Terry Crews ("Idiocracy," "White Chicks," "Brookly Nine-Nine," America's Got ...

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

A recent ad campaign launched by Dairy Queen was pulled after it was received as coldly as the blizzard treats the company is famous for. The campaign was designed around the concept of guilt-tripping ...

Marketing today does more than sell—it shapes culture and conversation. American Eagle’s campaign with Sydney Sweeney tried ...

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...