Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...

Who makes up a marketing team? Think it’s a group of professionals with years of training in writing and design – a group you’d like to join, if only you had your marketing degree? So, while there are ...

Tension: We’re lured by the glamorous surface of advertising but discover the reality isn’t as shiny as it seems. Noise: Popular media oversimplifies the ad world—either depicting it as soulless ...

Professionals in this field are the brains behind all ads and campaigns; and they’re responsible for bringing products and services into the public consciousness. “Think about how many products or ...

We see marketing all the time, from ads on our Facebook feeds, billboards on the street, or promotional emails from your favorite stores. Marketing is the way companies communicate their products or ...

Seldom a week goes by without one of the global advertising groups announcing a new merger or that they're seeking efficiencies by making job cuts. Combined with the threat of AI, it's safe to say ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

You have the talent and ambition to succeed in the field of marketing. Let us help you take that knowledge and drive and apply it to an exciting career. At WMU Haworth, we have a wide range of career ...

During an early episode of the iconic TV series Mad Men, a male senior advertising executive infamously dismisses protagonist Peggy Olson’s insightful comments as “like watching a dog play the piano”.

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...