Google’s AdWords and other programs can be a boon to small online retailers. For a modest fee, a company reserves a keyword on Google. Whenever that keyword or phrase appears in a search request on ...

Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The workflows in the new Keywords Planner are much more streamlined than the current/old version, ...

As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in ...

The AdWords Keyword Diagnosis report can be extremely helpful, but there are a plethora of statuses that can be confusing. We've decoded them for you! AdWords provides a keyword diagnosis tool inside ...

With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison ...

If you try the Google Keyword Planner tool today you might run into a surprise where the tool is not always showing you the data for the exact keyword phrase or word you plugged into the tool. So if ...

Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Cassie from the Google AdWords team confirmed in a few Google AdWords Help threads that there is a known issue with the keyword status field in your AdWords report. In short, it might not be showing ...

Google has introduced a few new features for their AdWords service. These new features include an improved keyword tool and the ability to automatically generate site-related keywords simply by ...

Google makes a heck of a lot of money from online advertising. In fact, 97 percent of Google’s revenue, which totaled $33.3 billion in the past twelve months, comes from advertising. And of course, ...

Google AdWords is Google’s own advertising system, allowing advertisers to “create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them,” boasts its ...