Digital marketing has evolved to include a range of channels, with many marketers allocating significant portions of their budgets to paid search, social media and programmatic advertising. While ...

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales ...

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BLUE BELL, Penn.--(BUSINESS WIRE)--Gen3 Marketing (“Gen3”), the largest independent affiliate marketing agency in the world, today published results of the affiliate marketing industry’s first ...

Affiliate marketing has long been a staple in most online retailers’ marketing mix, and it’s estimated that it currently accounts for 16% of all online purchases in the U.S. and Canada. Now, loyalty ...

Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for ...

Opinions expressed by Entrepreneur contributors are their own. Successful marketing does not have to be complicated. While it may be intimidating, marketing offers a number of fun challenges to ...