Amazon Prime Video launches Ultra tier at $4.99/month for 4K streaming and Dolby Atmos, removing ultra-HD access from standard plans starting April 10.

Currently, Prime Video with ads is part of Amazon’s Prime membership, which starts at $15 a month. Today, ad-free Prime Video users can watch supported titles in 4K, but starting on April 10, a new ...

Amazon Prime Video's ad free streaming tier jumps from $2.99 to $4.99 per month. Same movies, fewer ads, and another reminder the streaming wars keep getting pricier.

Starting next month, the newly rebranded Prime Video Ultra will cost $2 more per month, while 4K video support will be stripped from the ad-supported plan.

Amazon is replacing its $2.99 ad-free Prime Video add-on with ‘Prime Video Ultra’ at $4.99 monthly, representing a 66% price ...

The revamped Prime Video ‘Ultra’ tier will cost $4.99 per month and come with ‘exclusive’ access to 4K streams. is a news ...

Bad news for the more than 180 million Americans signed up for Amazon Prime: the service is revamping its membership ...

The days of uninterrupted binge-watching at your current rate are officially numbered as Amazon Prime Video rolls out a major ...

Amazon is replacing its ad-free add-on with a new tier called Prime Video Ultra, priced at $4.99 per month. The upgrade ...

Amazon is restructuring its Prime Video offering in the US, with a new, more expensive Ultra tier replacing the current ad-free service. It's also downgrading its ad-supported plan. This will take ...