'We do not assign a high likelihood that momentum from this campaign can fully inflect the business over the long run,' BofA analysts say A window display of actress Sydney Sweeney is seen on a window ...

Sydney Sweeney says the controversy around her American Eagle jeans ads "did not affect me one way or another." ...

American Eagle Outfitters CEO Jay Schottenstein said in an interview published Monday that the company stands behind its Sydney Sweeney jeans ad campaign, which sparked controversy with some liberal ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle Outfitters' stock surged 24% after Q2 ...

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

American Eagle Outfitters will renovate its Jordan Creek Town Center store, according to a building permit filed with the city of West Des Moines. The Pittsburgh-based fashion chain is located near ...

American Eagle Outfitters (AEO) is a shopping mall staple that owns the iconic American Eagle brand, as well as the popular Aerie and fast-growing Offline by Aerie store brands. The Pittsburgh company ...

While online backlash to American Eagle's Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still be unfolding in malls during back-to-school season. New foot traffic data ...