Sydney Sweeney speaks out on American Eagle ad
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BRANDWEEK: ‘The Biggest Enemy Is Boring:' American Eagle CMO Argues for Unapologetic Marketing
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For instance, in 2024, he marked the 30-year anniversary of American Eagle's public trading by blowing a shofar, a traditional Jewish instrument, instead of the customary ringing of the opening bell at the New York Stock Exchange.
Sydney Sweeney faced online backlash this summer after starring in American Eagle’s jeans campaign. The ad’s tagline, “Sydney Sweeney has great jeans,” sparked criticism from some who claimed the wordplay on “jeans” and “genes” carried racial undertones and implied genetic superiority.
American Eagle Outfitters Inc. on Tuesday warned investors of poor quarterly results as merchandise problems led to more markdowns, excess inventories and write-offs. American Eagle (AEO) shares dropped 13.5% in the extended session as the company also ...