With the rapid changes in technology, the internet and a prominent social media culture has given way to overwhelming options, making it a probable challenge for businesses to reach potential ...

In business, capturing customer attention is half the battle. Few have done that more successfully lately than Randy Freer, Hulu’s CEO. Under his leadership, Hulu has grown faster than any other ...

BECAUSE HEALTHCARE “customers” don’t fit the conventional role of goods and services buyers, provider organizations haven’t made customer relationship management a priority. But as consumers assume ...

Our attention spans are frayed. Digital media penetrates nearly every waking moment of our lives. Microsoft conducted a study in 2015 that suggested the average attention span — defined as “the amount ...

What are the most important factors in providing excellent customer service? If you’re a business owner, this is a question you should be asking yourself. Customer satisfaction directly affects your ...

We’ve seen time and again that the high-growth brands and unicorns of 2019 have embraced digital transformation with a key focus on elevating the customer experience. So why does it seem like so many ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Justin Fredericks The ...

As the ongoing growth debate between customer retention and acquisition continues, one thing is for certain: managing the entire “customer lifecycle” is arguably the most important aspect of marketing ...

A former Subway employee reenacted her interaction with customers who are on their phones when they order at the restaurant in a viral TikTok. After asking the customer what toppings they’d like and ...

Your clients might not demand 24/7 customer service yet, but they’re certainly hoping for it. But how can a startup with a lean staff provide round-the-clock customer care? There are several options ...