On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads. The end of Oracle’s ad business is a ...

The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data. Look-alike modeling has been an important ...

Management reiterated a split trajectory by product line, with (CFO Ruiz) saying, “though we expect legacy search to gradually recover through the year, we will continue to closely monitor its margin ...

Audience Modeling revenue increased by 13% year-over-year. The company reported a net income of $1.9 million, up from a loss in the previous year. Stock rose 7.82% in premarket trading. Legacy Search ...

Ad2iction, a subsidiary of the Company, launches upgraded Ad2 AI Audience to support the shift from tracking-based advertising toward predictive AI audience modeling in the AI search era The upgraded ...

What would it mean to your media mix model [MMM] if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of working from the top down.

LITTLE ROCK, Ark., Feb. 12, 2025 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of intelligent advertising technology, today announced the launch of the IntentKey Platform, ...