Tourism Australia has swapped Lara Bingle for “pastrami-style beetroot”, billing taxpayers almost half a million dollars to drive a hotdog van around New York for four days.
Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...
13dOpinion
Time to move beyond billboards: Australia’s tourism strategy needs to embrace the personal
In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet ...
In his global campaign with Tourism Australia, the wildlife conservationist and media personality is sharing his deep love of home by inviting American travelers to “Come and say G’day.” After all, a ...
Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...
Tourism Australia this month hosted Australia Marketplace, an event for the North American travel trade to meet with destinations and suppliers from Down Under. During the event, news editor Johanna ...
Kylie Minogue delivered her own speech (well, song) ahead of the Queen’s Christmas Day Message yesterday encouraging Brits to take a break after a “tough and confusing” year and visit Australia. The ...
China has surged in popularity among Australian travellers, with many more Aussies now travelling to the mainland than before ...
8monon MSN
New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we’re in a clearance bin’
A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...
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