P2P? No, it’s not a new hardware term or a new Sony game system. P2P, or person-to-person, marketing is the result of an evolution in the way we communicate and interact with prospects, customers, ...

In modern B2B marketing, we invest a great deal of time and budget crafting messages and delivering them to our audience segments, but one of the best strategies to generate leads and win new business ...

Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like worlds apart. If you were a B2B marketer, your job was all about formal pitches, focusing on data and ...

P2P transfer apps aren't just for splitting the rent — they can also be portals to a wider array of financial services, as Canada’s national Interac debit network plans to prove. Processing Content In ...

The rise of Zelle, and any number of peer-to-peer (P2P) payment options, has increasingly brought consumers on board with the need for speed in payments — where settlement is marked by seconds and ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

If we’re talking about business-to-business (B2B) payments, the speed of business is nothing to brag about. Not with all of those paper checks still being mailed long after goods and services are ...

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...

B2B and B2C aren’t phrases that are new to the world of marketing and business. Due to their nature, however, there are some fundamental differences between the two, and these are vital to bear in ...