Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Rapid growth at low cost—this is one of the many challenges facing any B2B SaaS startup. The ...

Shoham joins OpenObserve from a distinguished career scaling B2B infrastructure companies such as WekaIO (currently at $1.6B valuation), Testim.io (acquired by Tricentis for over $200M) and 21 Labs ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

Online marketplaces are huge. Amazon, Etsy, and Uber prove that C2C and B2C marketplaces have overcome the chicken and egg problem — attracting buyers before there are enough sellers or attracting ...

Ashish Srimal, cofounder & CEO at Ratio, is a SaaS entrepreneur and executive who has built SaaS startups and led large SaaS businesses. B2B SaaS is already a $1.75 trillion market, which proves the ...

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Opinions expressed by Entrepreneur contributors are their own. Effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but some strategies hold across ...

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed to the same streaming ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...

Which terms come to mind when you think about SaaS? “Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with ...