Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

In the business world, video marketing has emerged as a potent and dependable tool for creating awareness and for engaging and educating prospects. Even in B2B marketing, videos can play a pivotal ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

The insight: LinkedIn is seeing a surge in video engagement, and the clips that resonate most are unscripted moments where “real humans [talk] like real humans,” CMO Jessica Jensen said in a recent ...