BCBGeneration on Thursday mounts its push into home goods for the first time. The brand, the younger boho-inspired line to sister label BCBG Max Azria, will debut a collection of comforters, sheet ...

The young person’s guide to conquering (and saving) the world. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment.

My first introduction to BCBGeneration came during my makeover with Clinton Kelly. The black satchel I carried in my head-to-toe style transformation was from the younger line by BCBG Max Azria. The ...

When Max Azria decided he wanted to change the design direction of his young contemporary brand BCBGeneration, he didn’t have to look too far for a creative head. About seven months ago, Azria asked ...

Fashion brand BCBGeneration is tapping into the beauty market. The label -- a spinoff of the BCBG brand -- has launched a makeup and skincare line dubbed "Gen Beauty".

The young person’s guide to conquering (and saving) the world. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment.

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. A good puffer jacket should become part of your winter routine, and ...

Whenever I have to attend a wedding, I immediately hit BCBG Max Azria to shop for my outfit. The brand never fails me and BCBG dresses are always, always on point. So it makes sense that it's ...

How sweet is this yellow floral print set? Its wrap top has puff sleeves and its maxi skirt has a sassy slit.

NEW YORK--(BUSINESS WIRE)--Marquee Brands LLC, a leading global brand owner, marketing and media company, announced today that it will take back the BCBGMAXAZRIA and BCBGeneration licenses from ...