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New Balance’s new soccer tagline asks players to “make chances” or “take chances.” The Boston-based footwear maker has done so itself, creating its first range of soccer cleats, unveiling them this ...

Which New Balance soccer cleats are best? If you’re a soccer star in the making, you want every advantage you can get over your opponents, making a reliable pair of soccer cleats a must. New Balance ...

New Balance is honoring one of the biggest names in American women’s soccer with a special cleat this week. Taking inspiration from Lavelle’s composed yet powerful presence on the pitch, the cleat ...

You’ve heard about New Balance’s strides in sneakers over the last few years. You may be familiar with its sought-after collaborations with brands and designers like Aimé Leon Dore, Joe Freshgoods, ...

The classic style of the new uniforms New Balance designed for Liverpool Football Club is meant to be a throwback to the ‘80s. And while for many Americans, the era’s fashion brings to mind bright ...

New Balance has signed another major soccer sponsorship deal, this time with the Scottish team Celtic, according to the club. The Boston athletic gear company will supply the team’s jerseys, training ...

"Our goal is to be in the top three of global athletic brands," said New Balance Chief Executive Robert DeMartini. "And to get to the top three, we have to be in the world's biggest sport." New ...

Boston-based footwear firm New Balance has been firing on all cylinders in recent years with sales up 17% annually since 2010 to reach $3.3 billion last year. Much of the growth has taken place ...