"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

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SANTA ANA, Calif., – Behr Paint Company announced Hidden Gem as its 2026 Color of the Year. Hidden Gem is a smoky jade that blends blue and green to crate environments that feel both grounded and ...

Below, you’ll find each brand’s official pick — in alphabetical order — with helpful tips on where the shade works best and ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more. Choosing colors for your home's ...