Best Buy started offering Black Friday deals earlier than everyone else ( on Halloween — scary!), but at this point in the season, it's hardly the only store in Black Friday mode. Most major retailers' holiday discounts are already live well ahead of Black Friday proper on Nov. 28, making the competition pretty ferocious.

If you're willing to splurge on a higher end TV and you like Sony, here's a Black Friday deal that's right up your alley. Amazon and Best Buy have both discounted all sizes of the 2025 Sony Bravia XR8B 4K OLED Google TV down to their lowest prices of the year.

The Sony PlayStation 5's DualSense controller is down to an all-time low price in Amazon's Black Friday 2025 sale.

If June is the time to celebrate dads and grads, what better way to do so than a pair of magnificent TVs? Well, quite easily if one is free. Now through June 22, when you buy a 2025 edition 98-inch Sony Bravia 5 Mini LED from Best Buy’s shop you also get ...

The PS VR2 has kept strict pricing across the entire year, as Sony refuses to discount it on their website and retailers have kept firm on the $399 MSRP. Amazon, Best Buy, and every other seller keep prices locked month after month and make this headset immune to those random sales that pop up against other gaming products.

Black Friday isn't the one-day retail bonanza it used to be. Stores are opening late, foot traffic is flat, and discounts aren't as deep.

When it comes to premium AV tech, Sony is one of the best brands in the business. And if you’ve been shopping around for a great pair of wireless earbuds or headphones, Sony definitely won’t let you down. Speaking of which, the incredible Sony WF ...

Get ready to check off your Christmas list on Black Friday, as major retailers like Costco, Walmart, JCPenney, Sephora, Best Buy and more may be opening early