Finding the best waterproof mascara ain't easy. In fact, Cosmo UK's beauty team has been on a lifelong pursuit of ultra-fluttery, larger-than-life lashes that do not smudge or budge in the summer heat ...

Barely a week goes by when there isn’t another mascara launch - and it’s no surprise - because this stuff means big beauty business. As of 2022 the global mascara market was valued at $6.4 billion in ...

Maybelline's Colossal Curl Bounce Mascara is a great shout if straight lashes are your personal nemesis. The curved brush ...

Whether going to the beach or a wedding, you'll want to shop our top picks for the best waterproof mascaras that won't run. Batting those lashes with confidence is made easier with the right mascara, ...

The best lengthening mascaras are usually excellent multitaskers, bringing additional benefits like volume, thickness, or the perfect black pigment to your lashes as well as elongating them. If lash ...

Mascara might seem like a straightforward beauty staple, but not all formulas are created equal. From volumising to curling and tubing technology, the world of mascara has more variety than meets the ...

Whether you're prone to the dreaded "panda eyes" smudges or want a lash look that simply slips off at the end of a long day, a tubing mascara is an essential addition to your daily make-up kit. It ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. 10 Best Drugstore Mascaras for Thinning Lashes, According to Makeup ...

We may earn commission from links on this page, but we only recommend products we love. Promise. My husband often says he hopes our future kids inherit his lashes, and I can’t disagree with him. His ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." According to makeup pro Bobbi Brown, defining your eyes is essential to making them pop—and swiping on ...