The end of SEO-PPC silos: Building a unified search strategy for the AI era

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.

Bing Supports data-nosnippet For Search Snippets & AI Answers

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and ...
Searchenginejournal.com

Bing Search Updates: Faster, More Precise Results

Microsoft enhances Bing search with new language models, claiming to reduce costs while delivering faster, more accurate results. Bing combines large and small language models to enhance search. Using ...
marketingtechnews.net

Josh Dreller, director of marketing research at Kenshoo on PPC, analytics and Bing

Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves ...