As a leading brand in the frozen category, Birds Eye is looking to “champion” what frozen food has to offer consumers, says its marketing director Claire Sutton. Frozen is a category with fresh, ...

Unlock to see our ratings and compare products side by side The Nutrition Ratings is based on values for energy density (calories per gram of food), total fat, saturated fat, trans fat, sodium, sugars ...

Unlock to see our ratings and compare products side by side The Nutrition Ratings is based on values for energy density (calories per gram of food), total fat, saturated fat, trans fat, sodium, sugars ...

A multi-pronged Birds Eye campaign in partnership with Nickelodeon’s “iCarly” live-action series has yielded strong engagement metrics and sales gains for the brand that helped lift the frozen foods ...

UK frozen food brand Birds Eye has unveiled its new ‘Get Real’ Protein range, a line of high-protein ready meals designed to cater to the growing demand for nutritious and convenient meal options. The ...

Birds Eye has unveiled a Facebook app with glue Isobar, featuring a customisable meal planner with Clarence the polar bear’s Cookbook. The cookbook lets users flick through recipes by core ingredient, ...