That’s a question health care brand leaders consistently ask when it comes to brand architecture strategy. In our five decades in business, we’ve found brand architecture to be, by far, the most ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced ...

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...

"At the heart of CRISIL’s reputation is one defining strength; confidence anchored in precision,” said David Kessler, ...

Branding is a tool primarily used in business and marketing to help people identify, and fabricate a perception of a company, an individual or a product. The same concept can be extended to places by ...

The Brand Architecture Book, written by strategist Nick Liddell and designed by NB Studio, is an essential guide to building a coherent brand system London‑based creative studio NB Studio has just ...

There's a notable decline in consumer trust toward brands, with 55% of consumers not trusting brands as much as in previous years Especially amongst Gen Z consumers, a reported 79% stated that it's ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

In both cases, we observe the construction of an identity consolidated over decades — or even centuries — supported by a set of factors that inscribe them into history. Not only because of the ...

Mark your calendar for the first WTR Live: Brand Strategy Asia on 3-4 December 2024. This high-level conference will gather experienced brand leaders, trademark professionals, policy makers, and their ...