Type treatments, merchandise design and infographics are ways that multiple CU Boulder visual identity elements come together. Type treatments provide a way to create a consistent and repeatable look ...

The report explores the impact that design decisions made early in the process can make on a product's environmental ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

In today’s saturated marketplace, choices abound and digital interactions dominate customer engagement. With seamless online interactions now a standard consumer expectation, a brand’s design and user ...

X-Design shows how AI can help businesses build a complete brand identity without design skills or high costs. Using simple text prompts, it can create logos, colors, typography, and brand assets, ...

Sustainable design often has a bad rep. For many, it's synonymous with beige, blandified branding that fades into the ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Researchers from Wake Forest University and University of California-Riverside published a new Journal of Marketing article that examines the dynamic BMR retail context and investigates the sales ...

Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online ...

The Experience Design track within the Master of Strategic Communication Design (MSCD) program is an intense 39-credit hour program typically completed in a single year. It is human-centered, industry ...