In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

Agency earns 74 awards, expands team and deepens community involvement OKLAHOMA CITY, OK, UNITED STATES, January 15, ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

With limited budgets and high expectations, young brands often need content strategies that move the needle without relying on big productions or paid reach.

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

Branding and advertisement are critical elements in today’s market landscape, and Kelly Maret, founder of MAKE SOCIAL, is achieving powerful results by doing things slightly differently. With a unique ...

Balancing publicity, marketing and branding is essential for a thriving business, with each playing a unique role in growth and visibility. Start with solid branding to establish a strong identity, ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

Disney has assembled the Star Destroyer of marketing executives following the elevation of Asad Ayaz to the post of chief ...

The Kallang Group has appointed Michelle Yip as its group head, brand, marketing and communications. In the newly role, Yip ...