[Editors' Note: At CRM magazine's recent CRM Evolution 2010 conference in New York, Milletti participated in a panel discussion on the topic of application development for CRM. CRM Evolution attendees ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. You're looking for a CRM system for your company. But you're not ...

EDITOR'S NOTE: The following story was updated on Jan. 14, 2005, to reflect further reporting. The next version of Microsoft's customer-relationship-management application will make greater use of its ...

The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

One of the more difficult challenges that many organizations still face when deploying customer relationship management (CRM) software is actually getting salespeople to use it. Salespeople are still ...

An information system that is vital to the running of an organization. Tier 1 applications include enterprise resource planning (see ERP) and customer relationship management (see CRM). THIS ...

Salesforce.com's AppExchange platform could have a long-ranging impact in expanding the total addressable CRM market, rather than divert revenue from competitors such as Microsoft, Oracle and SAP, ...