According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't ...

Indeed, GroupM continues to see growth for traditional forms of search (across Google, Baidu, Bing and Naver) with 2025 ...

At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, ...

With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...

Yes, the famous bank robber who hit banks "because that's where the money is" would figure the money is now in CTV advertising.

As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their ...

B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt. Connected TV (CTV) ...

Following the latest AA/WARC expenditure forecast data showing stagnation in TV spend, Be Addressable’s Charlie Makin, lays ...

Viant's differentiation lies in targeting households instead of individuals, enhancing its CTV advertising effectiveness and providing a competitive edge over The Trade Desk. Despite lower gross ...