According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, ...

Yes, the famous bank robber who hit banks "because that's where the money is" would figure the money is now in CTV advertising.

With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...

B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt. Connected TV (CTV) ...

As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their ...

Using NEXad’s technology, Audi India’s CTV-focused campaign featured an interactive experience where users could change the ...

Following the latest AA/WARC expenditure forecast data showing stagnation in TV spend, Be Addressable’s Charlie Makin, lays ...