At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, ...

With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...

According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

For over 50 years, CTV National News has been Canada's most-watched national news program, covering the stories that matter to Canadians. Watch at 4:30 & 10 p.m. ET on CTV News Channel and CTVNews.ca ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. The post 2025 is the year for B2B brands to embrace CTV appeared first on ...

As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their ...

GroupM predicts streaming ad revenue growth, decline in linear TV, and rise of Connected TV advertising in 2025.

The research also revealed a surge in media consumption during Ramadan with connected TV (CTV) emerging as the leading ...