CTV data monetization: How publishers can unlock the value of 1P data
With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...
Retail TouchPoints1d
5 Key Traits of CTV Advertising Winners
What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...
Exchange 4 Media5h
The CTV situation-ship: Why some brands want commitment, others just dates
According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an ...
Exchange 4 Media5h
For marketers, CTV offers digital insights & TV’s storytelling: Satya Raghavan, Google
At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, ...
Streaming Media Magazine3d
Sneak Preview: OS Wars - The New CTV Playing Field
Mark Loughney, Senior Consultant, Hub Entertainment Research, will moderate the Streaming Media Connect panel 'OS Wars: The New CTV Playing Field.' From live linear to FAST, AVOD, and all flavors of ...
Business Wire1mon
‘The Efficiency Curve’: Finding the Optimal Balance Between CTV and Linear TV Investments
Meanwhile, CTV accounts for 32.5% of ad spending but captures 45.8% of total TV viewing time ... With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content ...
TVNewsCheck on MSN13d
USIM Partners With IRIS.TV On CTV Advertising
USIM, a provider of media solutions, is partnering with IRIS.TV, a content data marketplace for streaming media, to leverage its content identifier, the IRIS_ID, to enhance the creative and media ...