Retail TouchPoints2d
5 Key Traits of CTV Advertising Winners
What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...
CTV data monetization: How publishers can unlock the value of 1P data
With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...
Exchange 4 Media20h
The CTV situation-ship: Why some brands want commitment, others just dates
According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an ...
Exchange 4 Media19h
For marketers, CTV offers digital insights & TV’s storytelling: Satya Raghavan, Google
At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, ...
Hosted on MSN14d
USIM Partners With IRIS.TV On CTV Advertising
More than 70 million videos from streaming apps, channels and smart TVs such as LG ... The post USIM Partners With IRIS.TV On CTV Advertising appeared first on TV News Check.
Streaming Media Magazine3d
Sneak Preview: OS Wars - The New CTV Playing Field
Mark Loughney, Senior Consultant, Hub Entertainment Research, will moderate the Streaming Media Connect panel 'OS Wars: The New CTV Playing Field.' From live linear to FAST, AVOD, and all flavors of ...
Pixalate Finds Ad Fraudsters Targeting ‘ESPN’ & ‘NFL’ CTV Apps During Playoff Games: 106% Increase in App Spoofing
Pixalate’s data science team analyzed 15+ million open programmatic advertising impressions in the U.S. during Q4 2024 and Q1 2025 on the ‘NFL’ and ‘ESPN’ CTV apps on the Roku, Amazon Fire TV, Samsung ...