If you are serious about growth, whether rolling in the dough or pinching every penny, CTV is a channel worth serious ...
As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...
Broadcasters have begun the annual rite of setting their lineups for the coming season; stay up to date on what will return ...
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level ...
Adweek on MSN18h
Why CTV Ad Buyers Are Still Skeptical About Generative AIAt a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows and why skepticism among CTV buyers persists. “Client ...
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...
CTV News Chief Anchor and Senior Editor Omar Sachedina is joined by Dollard des Ormeaux native Andre Joseph (AJ) Cordeiro have been to talk about the inaugural Sachedina ∙ CTV ...
The integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but not CTV, the companies said in a joint announcement.
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