up from 33% two years ago. PubMatic's strategic investments in connected TV are paying off significantly as the company continues to capture market share in this high-growth segment. CTV revenue ...

Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV ...

Alex earned her journalism degree at the University of Regina and in 2017, joined CTV Two’s Alberta Primetime team as a reporter and producer in Calgary. A year later, she moved north to work in ...

To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its ...

The joint effort will allow advertisers to access real-time insights into the revenue impact of their ad spend ...

As CTV adoption grows, brands use it as both a TV extension and a digital-first platform. Wavemaker India's Sairam Ranganathan shares key insights on this shift.