While the demise of the 30-second spot has been forecast for years, few networks have attempted to stick a fork in it the way the CW and media agency MediaVest plan to this fall. The network that ...
The CW network is stepping into the awards game with limited commercial interruptions. The newbie net is broadcasting the Brick Awards on April 12, with only three commercial interruptions, sponsored ...
The CW told advertisers Thursday about plans for a new weekly infotainment program this fall called “CW Now” that will spotlight showbiz gossip and pop culture trends — and, if anybody watches, ...
NEW YORK — The soon-to-be launched CW network announced Thursday that it was developing a new way to advertise on TV: a hybrid commercial that would use story lines to promote products in three ...
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